Why We Choose OnTheMarket for Property Listings – And Why It Matters for You

Since we started listing our properties on OnTheMarket back in 2017, we’ve seen firsthand the value it provides. Whether you’re a landlord looking for quality tenants or a tenant searching for your next home, we believe OnTheMarket is a platform worth knowing about.

Recently, OnTheMarket shared some impressive growth statistics that highlight just how far they’ve come in the past year, and the enhancements they’ve made to improve the user experience. We'd like to share that with you here:

• Impressive Growth and Reach: Since being acquired by CoStar Group just 10 months ago, OnTheMarket has seen significant growth:
  • A +212% increase in website traffic and a +348% growth in unique visitors.
  • A +76% rise in leads, meaning more opportunities for landlords to find suitable tenants.
  • 45% more properties are now listed on the site, with a 27% increase in estate agents using the platform to reach potential renters and buyers.
• Innovations for a Better User Experience:
  • Desktop map-list view: OnTheMarket became the first major UK property portal to launch a default map-list view, making it easier to see property locations at a glance.
  • Cleaner browsing: The removal of third-party ads from property search results and details pages ensures a smoother, more enjoyable experience for users. We really appreciate this feature.
  • Collaborative search: A unique new feature allows users to create saved lists and invite friends or family to join in the property search and provide feedback.
  • “Very Important Places”: This feature displays the distances from key locations like schools or workplaces to each listed property, making it easier to find a home that fits your lifestyle.
  • Faster browsing: Significant improvements in website speed and performance make searching for properties quicker and more seamless.
• Outpacing Competitors: According to Similarweb data, OnTheMarket is now the fastest-growing property portal in the UK, with a +90% increase in website traffic from September 2023 to September 2024. In comparison, other well-known portals like Zoopla and Rightmove have seen declines in traffic, with -9% and -1%, respectively.

We’re committed to using platforms that deliver value and results. With OnTheMarket’s recent enhancements and growing popularity, we continue to find that the quality of applicants coming through their platform is excellent, and the site itself is easy for both landlords and tenants to navigate.

If you’re a landlord, listing with us means your property will benefit from exposure on the fastest-growing property portal in the UK, reaching a wider audience and increasing the chances of finding the right tenant quickly. For tenants, OnTheMarket offers a user-friendly search experience, ensuring you find your next home with ease.